To get my workshop going I asked my fellow pupils how the world is to be framed and to be categorized. For instance, just go ahead and see for yourselves how things will work out. The world is split by people and animals. People can be divided into men and women. Men can be seen as cat or dog lovers. Cat lovers can be friendly or cynical people. And so on, and so on. Just use your imagination to be bold and try to capture some form of truth and relevance to your opinions.
It’s a very amusing game to get everyone psyched about developing core messages and pick some target groups.
